Discover effective strategies for boosting out-of-home ads on social media. Explore innovative tactics to enhance brand visibility and drive engagement across digital platforms.
Out-of-home (OOH) advertising is getting more attention and for good reason. According to a forecast from October 2023, US spending on OOH ads is expected to reach $9.51 billion this year, marking a 6.5% increase. But what’s interesting is how OOH ads can also generate buzz on social media, without any extra cost.
- Get People Talking: The key to OOH ads going viral is to make them funny, relevant, and a bit daring. Ads like Yeti’s message about waste or Julie’s contraceptive ad with a clever twist tend to get shared more on social media.
- Appeal to a Wide Audience: Brands can design OOH campaigns with social media in mind. Take Oatly’s ads in Paris, which were intentionally crafted to catch the attention of English-speaking audiences worldwide.
- Think Big: Investing in large-scale OOH placements like The Sphere in Las Vegas can lead to massive organic social media exposure. Brands like Pepsi have seen huge success by combining these placements with creator content.
- Focus Locally: Even with a smaller budget, local OOH ads can make a splash on social media. Placing ads in walkable areas or near popular spots can lead to more interaction. Brands like TRUFF Hot Sauce have capitalized on local culture to encourage social media engagement.
- Be Strategic: Ensure that OOH Creative is designed with social media sharing in mind. Using hashtags, QR codes, or interactive elements can prompt people to post about the ads online. Remember, what works for one platform may not work for another, so tailor the content accordingly.
Overall, brands can maximize the impact of their OOH campaigns by considering their potential for social media engagement. By creating eye-catching, shareable content, OOH ads can extend their reach far beyond the streets.
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